Other state dental boards regulate issues like statements of superiority, promising predictable results, and use of misleading statements. A set of guides are available online to make the “16 C.F.R. The Texas Dental Association, for instance, does not allow dentists to use testimonials in advertising. Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising” a little easier for you to digest. Not knowing the rules won’t save you from a potential $16K daily fine that could be imposed for every infraction. Not a bad idea if you don’t know the rules and don’t have the time. Demandforce and other marketing companies for dentists provide a service to acquire and post testimonials from current patients. New policies prohibit promises of atypical results in testimonials, even with a disclaimer; revealing material connections with endorsers; and even on talk shows and in social media, celebrities have to tell people if they’re being paid for the endorsements they discuss. Published by 

Original source : http://www.dentalblogs.com/archives/administrator/… For dentists, the first point of reference in advertising guidelines should always be the state board’s regulations. Dentist Marketing: Federal Trade Commission Rules for Testimonials
March 25th, 2010 · No Comments

If your dental website, blog, print, radio, or other advertising features testimonials, be aware of the FTC guidelines that went into effect late last year. These days, with online communities like Facebook and Yelp!, dentists who want to boost their advertising often look for testimonials from their patients. Once your advertisement or website passes through the state board’s filter of regulations, consult the FTC guidelines. That packs a punch! For video testimonials, the new guidelines could mean that you’ll need to script the patient testimonials prior to shooting or edit the videos for compliance before use. Get the scoop here: http://www.ftc.gov/opa/2009/10/endortest.shtm.

Originally posted 2010-03-26 00:06:53. Republished by Blog Post Promoter